In the realm of online commerce and digital marketing, visuals are paramount. Whether you’re a small-scale entrepreneur or a seasoned e-commerce professional, the presentation of your products can make or break your success. Enter Doly, the innovative 3D capture app from the French startup AniML. With Doly, creating captivating product videos is as simple as a few taps on your iPhone.
The Birth of Doly: Simplifying 3D Capture
Video creation has long been considered a challenging endeavor, but AniML has set out to tackle an even greater hurdle: 3D modeling. Recognizing the complexity inherent in traditional methods of 3D capture, the team behind Doly has made it their mission to streamline the process. By leveraging the power of mobile technology and cloud computing, they aim to democratize 3D capture and bring it into the mainstream.
How Doly Works
Using Doly is remarkably straightforward. Users point their iPhone camera at the desired product and physically move around it to capture it in 3D. Behind the scenes, the app utilizes a sophisticated reconstruction pipeline, employing Gaussian splatting to transform the captured images into a lifelike 3D model.
Gaussian splatting, a cutting-edge rendering technique, involves estimating a 3D point cloud from a series of 2D images using AI-driven algorithms. This approach represents a departure from traditional polygon-based 3D modeling, ushering in a new era of neural-based 3D technology.
The Intersection of AI and 3D Modeling
At the heart of Doly lies the convergence of artificial intelligence and 3D modeling. Rémi Rousseau, co-founder and CEO of AniML, sheds light on this technological synergy. Drawing inspiration from pioneering research in the field, particularly advancements in Neural Radiance Fields (NeRF), AniML has forged ahead with innovative solutions for 3D reconstruction.
From NeRF to Gaussian Splatting
While Gaussian splatting differs from NeRF in its implementation, it represents a descendant technology in the realm of 3D modeling. By harnessing the capabilities of machine learning, AniML has redefined the landscape of 3D capture, paving the way for accessible and user-friendly solutions like Doly.
Catering to E-Commerce: Doly’s Value Proposition
With its intuitive interface and powerful features, Doly is poised to revolutionize product visualization for e-commerce companies. By providing a seamless pathway from 3D capture to video production, Doly empowers businesses to showcase their products in a compelling and dynamic manner.
Expanding Creative Possibilities
Beyond the core functionality of 3D capture, Doly offers users a diverse array of templates and scenes to enhance their videos. Whether opting for a simple rotation against a neutral backdrop or a more elaborate marketing presentation, users have the flexibility to customize their content to suit their branding and messaging.
The Minds Behind Doly: A Legacy of Innovation
The visionary minds behind Doly bring a wealth of experience to the table. Rémi Rousseau, with his background in VR technologies, and co-founder Pierre Pontevia, with his history of successful ventures in the 3D realm, form a formidable duo driving the evolution of digital content creation.
Funding and Support: A Testament to Potential
Backed by a diverse array of investors, including prominent names in the tech and startup ecosystem, AniML has secured $2 million in funding. With support from entities like AI Grant and strategic partnerships with industry leaders, Doly is well-positioned for continued growth and impact.
Embracing the Future of Product Visualization
As Doly continues to gain traction, the implications for e-commerce professionals are profound. From big brands to independent sellers, the prospect of leveraging 3D-rendered videos for marketing campaigns and online listings holds immense promise. With artificial intelligence at the helm, the barriers to creating captivating product visuals are rapidly diminishing.
Empowering Creativity with Technology
In a landscape defined by innovation and competition, Doly stands as a beacon of creativity and accessibility. By harnessing the power of AI and mobile technology, AniML has unlocked new possibilities in product visualization. As we look to the future, let us embrace the transformative potential of tools like Doly, empowering creators to bring their visions to life with unprecedented ease and sophistication.