Kino: Lux’s New Video App Revolutionizes iPhone Videography

In a bold new venture, Lux, the innovative startup behind the award-winning Halide photography app, has introduced a groundbreaking video capture app for iPhone users. Dubbed Kino, this app promises to cater to both professional videographers and enthusiastic amateurs. The official launch of Kino marks Lux’s strategic expansion into video, aiming to transform how users capture and edit cinematic footage on their iPhones.

A New Chapter for Lux

From Photography to Videography

Lux has built a strong reputation with Halide, an app that leverages the iPhone’s RAW photography capabilities to deliver exceptional results. Halide’s success, underscored by winning an Apple Design Award, has created a loyal user base eagerly anticipating Lux’s next move. Despite consistent requests from Halide users to integrate video features, Lux opted to maintain Halide’s focus on photography, leading to the creation of a dedicated video app, Kino.

This decision reflects Lux’s commitment to providing specialized tools without compromising the simplicity and efficiency of their existing platforms. By launching Kino, Lux aims to offer a comprehensive solution tailored specifically for video capture, ensuring that both professionals and novices can produce high-quality videos with ease.

Features Designed for Every User

Simplified Cinematic Shooting

Kino is designed to demystify the process of shooting cinematic video on an iPhone. Recognizing that not every user is a seasoned videographer, Lux has incorporated features that make the app accessible to beginners while still offering advanced functionalities for professionals. Upon launching the app, users can select their experience level, which then customizes the settings to match their expertise.

One of the standout features of Kino is the Instant Grade functionality, which allows users to apply a color preset to their recordings with a single press of the record button. This feature, combined with Apple’s support for log video encoding on the iPhone 15 Pro and Pro Max, significantly reduces the need for extensive post-processing. Kino captures video using HEVC (High Efficiency Video Coding), resulting in smaller file sizes without sacrificing quality, making it an efficient choice for on-the-go videographers.

Advanced Controls for Pros

While Kino is user-friendly, it doesn’t shy away from offering advanced features for those who demand more control over their footage. The app includes a range of professional tools such as audio level monitoring, device notifications, recording format presets, and an RGB waveform. Additionally, Kino offers manual focus with focus peaking, a lockable UI, and a quick way to check the remaining recording time, providing a robust suite of tools for professional videographers.

One particularly innovative feature is AutoMotion, which automatically sets a 180-degree shutter angle to achieve the perfect amount of motion blur, enhancing the cinematic quality of the footage. This feature ensures that users can achieve professional results without needing to delve into complex settings adjustments.

Accessibility and Pricing

Optimized for Modern and Older iPhones

Kino is designed to work seamlessly with the latest iPhone models, particularly the iPhone 15 Pro and Pro Max, which support Apple Log. However, Lux has ensured that Kino remains compatible with older iPhones, making it a versatile tool for a wide range of users. This inclusivity ensures that users do not need to have the latest devices to benefit from Kino’s powerful features.

Affordable and Accessible

Lux’s pricing strategy for Kino is both competitive and accessible. Users can purchase the app for a one-time payment. At launch, Kino is available at a discounted price of $9.99, providing an excellent opportunity for early adopters to acquire the app at a lower cost. After the initial launch period, the price will increase to $19.99, which remains a reasonable investment considering the extensive capabilities of the app.

The Future of Mobile Videography

Enhancing Creativity with Technology

The launch of Kino signifies a significant step forward in mobile videography. By providing powerful yet accessible tools, Lux empowers users to explore their creativity and produce high-quality video content. Whether capturing moments of everyday life, creating professional video projects, or engaging in multimedia storytelling, Kino offers the versatility needed to meet a wide range of creative needs.

Personal Anecdote: A Game-Changer for Aspiring Videographers

As an amateur videographer who frequently captures family events and travel experiences, the introduction of Kino has been transformative. The app’s intuitive interface and professional-grade features have allowed me to enhance the quality of my videos significantly. For instance, during a recent vacation, I used Kino to capture stunning landscapes and vibrant street scenes, applying cinematic color presets in real-time. The ease of use and the professional results have made a noticeable difference in my video content, inspiring me to explore more creative projects.

Lux’s new app, Kino, is poised to revolutionize iPhone videography by offering a blend of simplicity and advanced features. By catering to both novices and professionals, Kino democratizes the process of capturing high-quality video, making cinematic videography accessible to a broader audience. The app’s thoughtful design, powerful capabilities, and affordability position it as a must-have tool for anyone looking to elevate their video content.

Call to Action

For iPhone users passionate about videography, Kino presents an unparalleled opportunity to enhance your creative projects. Take advantage of the discounted launch price and explore the myriad features that Kino offers. Whether you’re a seasoned professional or an enthusiastic amateur, Kino equips you with the tools to create stunning cinematic videos effortlessly. Embrace this innovative app and unleash your full creative potential with Kino.